Sunday, July 21, 2013

There’s No Business Like…

If you don’t like the weather, wait a few minutes and it’s never more true than in New England. In the past week there have been heat index busting days and thunderstorms that put some tropical depressions to shame. A case in point would be our first day of the Yarmouth, ME Clam Festival. By 7:30 AM, the temperature was in the mid 80’s. No one felt much like moving about but wait. It got much worse. The heat index hit an all time high, the weather service called for an air quality health alert and the previous Portland, ME record of 94 was broken by 4 degrees. In all of that humidity, we tried to be pleasant and chat people up but let’s face it, even I couldn't ramp up any enthusiasm for my work. The small groups of people that did show up wandered from shady patch to shady patch in search of their next cold drink.  The second day seemed a bit cooler thanks to a very slight breeze and there were a few more people roaming about. I judge the days by how many business cards disappear so appeared to have been pretty good. A line of nasty squalls headed in our direction so everyone baled by 6:15. But, even this weather was a bust. When you talk about differences between night and day, we woke on Sunday to what I can only describe as the Lord having installed a New England wide air conditioner. There was a beautiful cooling breeze with seasonably mild temperatures and big white puffys in an azure sky. So how come we had a lousy day? I've never been able to figure out the Art Show business and how people perceive one piece of art from another. It’s possible the people came, saw and did on the previous two days and having done it all, they didn’t feel the need to return. There’s never been any rhyme or reason to what makes a successful event. Some days, people come to spend and other days they do not. This was a “do not” weekend.

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